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\u7a0b\u9633\u516b\u5be8\u4f4d\u4e8e\u5e7f\u897f\u67f3\u5dde\u5e02\u4e09\u6c5f\u4f97\u65cf\u81ea\u6cbb\u53bf\uff0c\u56e0\u5305\u542b 8 \u4e2a\u81ea\u7136\u6751\u5be8\u800c\u5f97\u540d\u30022009 \u5e74\u88ab\u56fd\u5bb6\u65c5\u6e38\u5c40\u6388\u4e88\u56fd\u5bb6 4A \u7ea7\u666f\u533a\u79f0\u53f7\uff0c\u5176 \u4e2d\u9a6c\u5b89\u5be8\u3001\u5e73\u5be8\u3001\u5ca9\u5be8\u88ab\u5217\u5165\u4e16\u754c\u6587\u5316\u9057\u4ea7\u9884\u5907\u540d\u5f55\u3002\u901a\u8fc7\u5b9e\u5730\u8c03\u7814\uff0c\u4f53\u9a8c\u666f\u533a\u73b0\u6709\u7684\u65c5\u6e38\u6a21\u5f0f\uff0c\u540c\u65f6\u501f\u52a9 SWOT \u5206\u6790\u6cd5\uff0c\u5bf9\u7a0b\u9633\u516b \u5be8\u666f\u533a\u7684\u4f18\u52bf(S)\u3001\u52a3\u52bf(W)\u3001\u673a\u4f1a(O)\u4ee5\u53ca\u6311\u6218(T)\u8fdb\u884c\u5206\u6790\uff0c\u6784\u5efa SWOT \u6a21\u578b\uff0c\u5e76\u5f62\u6210 SO\u3001WO\u3001ST \u548c WT \u53d1\u5c55\u6218\u7565\u3002<\/p>\n\n\n\n

\u4f18\u52bf\uff08Strengths\uff09<\/strong><\/p>\n\n\n\n

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\u52a3\u52bf \uff08Weaknesses\uff09<\/strong><\/p>\n\n\n\n

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\u673a\u4f1a\uff08Opportunities\uff09<\/strong><\/p>\n\n\n\n

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\u6311\u6218\uff08Threats\uff09<\/strong><\/p>\n\n\n\n

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\u670d\u52a1\u4f53\u9a8c\u611f\u5206\u6790<\/strong><\/p>\n\n\n\n

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3.2.2 \u670d\u52a1\u84dd\u56fe\u7ed8\u5236<\/p>\n\n\n\n

\u670d\u52a1\u84dd\u56fe\u662f\u5c06\u7cfb\u7edf\u4e2d\u7684\u5404\u4e2a\u73af\u8282\u3001\u884c\u4e3a\u6d41\u7a0b \u4ee5\u53ca\u5404\u5229\u76ca\u76f8\u5173\u8005\u4e4b\u95f4\u7684\u4ea4\u4e92\u5173\u7cfb\u901a\u8fc7\u56fe\u5f62\u5316\u7684\u65b9\u5f0f\u6574\u4f53\u5448\u73b0\uff0c \u4e0d\u4ec5\u5305\u62ec\u6a2a\u5411\u7684\u5b9e\u4f53\u670d\u52a1\u8fc7\u7a0b\uff0c\u8fd8\u5305\u62ec\u7eb5\u5411\u7684\u5185\u90e8\u534f\u4f5c\u3002\u901a\u8fc7\u5212 \u5206\u6e38\u5ba2\u7684\u65c5\u6e38\u884c\u7a0b\uff0c\u5206\u6790\u6bcf\u4e00\u4e2a\u6b65\u9aa4\u4e2d\u670d\u52a1\u63d0\u4f9b\u8005\u4e0e\u6e38\u5ba2\u7684\u884c\u4e3a \u4e92\u52a8\uff0c\u5398\u6e05\u5404\u670d\u52a1\u63a5\u89e6\u70b9\uff0c\u4ece\u800c\u53d1\u73b0\u5e76\u786e\u5b9a\u8bbe\u8ba1\u7684\u5185\u5bb9\uff0c\u6839\u636e\u7528\u6237 \u4f53\u9a8c\u7684\u4f18\u5148\u7ea7\u6392\u5e8f\uff0c\u91cd\u70b9\u8bbe\u8ba1\u4f53\u9a8c\u9700\u6c42\u8f83\u9ad8\u7684\u73af\u8282\uff0c\u7ed8\u5236\u670d\u52a1\u84dd \u56fe\uff08\u56fe 3\uff09\u3002\u5e74\u8f7b\u7684\u963f\u59b9\u8eab\u7740\u5177\u6709\u4f97\u65cf\u7279\u8272\u7684\u670d\u9970\uff0c\u5728\u7a0b\u9633\u98ce\u96e8\u6865 \u4e0a\u6b22\u5531\u62e6\u8def\u6b4c\u81f4\u610f\u6e38\u5ba2\u7684\u5230\u6765\uff1b\u6e38\u5ba2\u89c2\u770b\u4f97\u65cf\u7279\u8272\u7cfb\u5217\u6d3b\u52a8\u5c55\u677f\u3001\u89c6\u9891\u7b49\uff0c\u4e86\u89e3\u5f53\u5730\u7684\u6c11\u4fd7\u6587\u5316\uff1b\u7ccd\u7c91\u5feb\u9500\u7684\u670d\u52a1\u6a21\u5f0f\u81f4\u529b\u4e8e\u4e3a \u6e38\u5ba2\u63d0\u4f9b\u73b0\u505a\u7684\u7279\u8272\u7ccd\u7c91\uff0c\u7ed9\u6e38\u5ba2\u5e26\u6765\u7ccd\u7c91\u8272\u9999\u5473\u4e0a\u7684\u611f\u5b98\u4f53\u9a8c\uff1b\u800c\u4f53\u9a8c\u6376\u7ccd\u7c91\u5219\u80fd\u591f\u4e3a\u6e38\u5ba2\u63d0\u4f9b\u7acb\u4f53\u5316\u7684\u4f97\u6376\u7ccd\u7c91\u6c11\u4fd7\u98ce\u60c5\u6587\u5316\u4f53\u9a8c\uff0c\u9664\u4e86\u7ccd\u7c91\u672c\u8eab\u7684\u98ce\u5473\u4f53\u9a8c\u4e4b\u5916\uff0c\u8fd8\u5305\u542b\u4e86\u4f97\u6376\u7ccd\u7c91\u7684 \u89e3\u8bf4\u3001\u5236\u4f5c\u8868\u6f14\u4ee5\u53ca\u5236\u4f5c\u4f53\u9a8c\u7b49\u5185\u5bb9\u3002\u591a\u79cd\u5f62\u5f0f\u7684\u7ed3\u5408\u4e0d\u4ec5\u80fd\u591f\u4f7f\u4f97\u65cf\u6376\u7ccd\u7c91\u7684\u9879\u76ee\u53d1\u5c55\u6210\u4e3a\u5f53\u5730\u7a81\u51fa\u7684\u65c5\u6e38\u8d44\u6e90\uff0c\u4e5f\u80fd\u8ba9\u4f97\u65cf \u7684\u6c11\u4fd7\u6587\u5316\u4ef7\u503c\u5f97\u5230\u53cd\u9988\u3002<\/p>\n\n\n\n

4 \u7a0b\u9633\u516b\u5be8\u7279\u8272\u65c5\u6e38\u670d\u52a1\u7cfb\u7edf\u8bbe\u8ba1\u6210\u679c<\/p>\n\n\n\n

4.1 \u7a0b\u9633\u516b\u5be8\u7279\u8272\u65c5\u6e38\u670d\u52a1\u7cfb\u7edf\u56fe<\/p>\n\n\n\n

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